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Nation's Business Magazine

With the proliferation of hard-hitting business magazines and an outpouring of information on the Internet, there wasn't much room left for Nation's Business, a monthly founded 87 years ago. The U.S. Chamber of Commerce in Washington this week pulled the plug on Nation's Business, whose June issue will be its last. Advertising had been thin for this magazine, with a circulation of 850,000 to members of that organization. Also, The length of lead time necessary for the magazine proved to be a disadvantage in competing with the daily business press, publications with more frequency and electronic outlets. Nation's Business has been in the red for some time, with an annual loss of $3 million, said a spokesman for the non-profit business lobbying operation. Nation's Business long has had a Chicago ad sales office, but that was closed in the last few months, a strong clue that its days were numbered. The demise of the magazine, whose audience is primarily small-business owners, results in the loss of 29 jobs in the nation's capital, and an undetermined number of sales positions nationally, including the Detroit office, which recently took over for Chicago. The U.S. Chamber of Commerce 18 months ago hired a new chief executive officer, who took a look at the bottom line and realized that financial resources could be funneled elsewhere, including an upgrading of the group's Web site.

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